Company Core Ideology
| Company Core Purpose | : | To Promote A Healthy Lifestyle Through Sport |
| Company Core Values | : | “SPECS has core values which are becoming a guiding star for all staff in all their actions. These core values are believed to enable SPECS to fulfill the vision.” |
| Sportmanship | : | Winning Spirit With Fairness Through Team Work and Self-Discipline |
| Proactive | : | Future Anticipation Through Innovation, Initiatives and Continuous Improvement |
| Enthusiasm | : | Work With Genuine Passion & Optimism |
| Customer Focus | : | All Efforts Should Lead To Customer Satisfaction |
| Social Responsibility | : | Our Responsibility is To Our People, Our Society & Our Environment |

