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Football Futsal Badminton Running Tennis Lifestyle Apparel Hardware
 
1980 : Foundation of Panarub Industry Co, Ltd
1980 - 1986 : Pioneer in Cold Cementing technology, market leader in jogging shoes in Indonesia (glorious/golden years)
1994 : PT. Panatrade Caraka is established as an independent company, acting as a sole distributor for SPECS. The Pop (Popular) Sport Concept is introduced by SPECS.
1994 : SPECS focuses on the Football category and becomes market leader on the Indonesian market until today
1997 : Receives ISO-9001 certification from Lloyd for Quality Management
2001 : Reorientation and Repositioning of the SPECS Brand: form Core Ideology, Vision, Mission, and marketing strategy for SPECS
2002 : Introduction of new logo, SPECS Running comeback with the RUBFLECS Technology which is very successful up to now
2003 : The first SPECS Concept Store is opened at Pasaraya Grande in Jakarta as a marketing tool in order to position the brand as a prestigious brand and to reach the consumer directly. The success of Pasaraya Grande is followed by other concept stores in other areas in Jakarta and also in other major cities in Indonesia.
2003 : Expansion of the product categories in Badminton, Apparel (T-Shirt, Training Suits, caps, socks, etc) and Hardware (Team bags, shoes bags etc) to strengthen the positioning as a sports brand.
2004 : Introduction of the Taekwondo range as a sport lifestyle shoe category
2005 : SPECS becomes one of the leading brand in Badminton & Taekwondo category
2006 : Expansion of the market to Malaysia & Singapore
2008 : SPECS dominates Futsal market in Indonesia
2009 : PT. Panatrade Caraka has been appointed as a national distributor for one of the Indonesian prominent lifestyle shoes brand called PIERO. Expansion of the market to Australia (Sydney).


 
 

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